Looksy has just been relaunched and there's now $10,000 in prize money on offer for a film of 3 - 4 minutes that answers the question, "what does my digital world look like?" Telecom, Vodafone and Giapo have all put money into the project.
The film consists of lots of individual 'looksies', which will then create a larger film to be shown in October. The objective is to get 64 entries by 31 July 2010. If there are less than 50 entries the prize money drops to $1000. Entries are open to anyone wanting to 'give it a go'.
The film aims to be the anchor of an on-going collaborative project. This is how it will be run:
1. Create a community so that creative NZ talent can get confidence with a NZ-specifc group
2. Corporates will then be invited to ask this group market research questions which will be answered in the form of film in return for prize money or on-going sponsorship
3. Looksy is a social enterprise, the money raised from selling the film/on-going money will be split 1/3 to the community, 1/3 to Looksy volunteers and 1/3 to reforestation of Kauri trees
For more information visit the Looksy website.